Director of Product Marketing

Date: Sep 27, 2021

Location: FL, US

Company: ArisGlobal

Director – Product Marketing

We’re looking for a senior leader to enhance ArisGlobal’s story and mission to transform global health through innovative technology. As Director of Product Marketing, you will lead efforts in driving awareness, consideration, and adoption of ArisGlobal’s LifeSphere platform of products across two key portfolios. In this role, you are responsible for developing our product positioning, creating powerful messaging, leading go-to-market strategy, and overseeing the execution of key launches and campaigns that will propel us forward. This role requires successful collaboration across marketing, product, sales, customer success, delivery and various other teams.

 

What You’ll Do: 

  • Lead Product Marketing for two product domains to drive growth for the company. 
  • Lead a small team of product marketers by aligning their efforts to clear objectives and measuring success against well-defined metrics
  • Represent the business plans and GTM strategy for the two business areas by leveraging strong Product Marketing team
  • Collaborate cross functionally with Demand Generation, Customer Marketing and Product Management teams
  • Own and drive messaging and value proposition for portfolios including competitive differentiation and positioning
  • Partner with Digital Marketing Manager and Demand Gen team to create content for social media channels, websites, SEO/SEM 
  • Partner with domain subject matter experts to learn customer needs and product use cases in order to best communicate ArisGlobal’s value 
  • Drive development of launch strategy and GTM plans for new features and upgrades
  • Own the development of customer-facing marketing assets to support product storytelling (e.g. customer case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the world
  • Expand ArisGlobal’s thought leadership footprint within the life sciences industry by composing clear and concise messaging that will resonate with customers and prospects
  • Drive sales enablement on information related to product, market and our competitors
  • Drive sales enablement on information related to product, market and our competitors
  • Work with Demand Generation team to develop and launch campaigns to drive customer acquisition as well as customer retention
  • Role reports to the AVP of Product Marketing

 

Your Experience: 

  • 5+ years of B2B Product Marketing experience
  • Enterprise SaaS marketing required
  • Driver of growth and strategic planning
  • An excellent leader that will play an instrumental role in marketing leadership and contribute to the overall marketing momentum and culture
  • Experience having directly led a team
  • Excellent people and communication skills with an ability to mentor team members and influence matrixed teams
  • Experience in health tech and/or life sciences strongly a plus, but not required 
  • Experience working with cross-functional teams including demand generation, sales, partners, product management and engineering 
  • Excellent communication skills (written, verbal, visual) with demonstrated success building company and product stories that have resulted in measurable impact
  • Customer centric: a candidate that understands that no one can tell our story better than our customers and knows how to work with sales (pre & post) to help bring customer spokespeople to the spotlight in all things marketing
  • Strong ability to plan and execute on multiple projects simultaneously

 

Perks & Benefits

ArisGlobal proudly offers an Impressive Package of Compensation and Benefits. The following benefits are available for fulltime employees in the United States. Other benefits may apply for employees in other countries. Some of these include:

  • Cigna health, dental, vision: day one
  • 401(k) ADP: 3% match, first pay-period
  • Paid maternity + paternity leave
  • Tuition reimbursement
  • Employee referral program – cash bonus’
  • PTO + Holidays + extra days (20+ days year-one)
  • FSA + HSA's, Non-med insurances + Teladoc + pet insurance + theft protection + more…

ArisGlobal is headquartered in Miami, Florida, with offices located in more than 9 countries around the world. Please check out our website/LinkedIn Life page for more information about the organization and other available positions.

 

ArisGlobal is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

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